Words like driven, persistent, visionary, powerful – we design for you, fight for you, connect with you, reflect on you and step up our game for you. “We are the change in sports to get more women to the top of their game. “
They sound like a commercial for Camp Runoia! But it is not actually Runoia. If you’re familiar with this powerful campaign from Dick’s Sporting Goods, it is a media campaign designed by the strong women team created by Lauren Hobart. “Inside Moves” supports girls and women as leaders and competitors. Check out the campaign for some inspiration!
As we kick off the Winter Olympics in Beijing, seven new sports have been created for winter sports – most of them mixed gender. And yet one sport has been added just for women: the Monobob. Why? Men’s already has two and four-person bobsled and women’s’ just has two person – the addition of the Monobob levels the playing field. The idea? One person runs the icy track and tries to get the top speed without crashing. Pretty gutsy.
This reminds us of our own Runoia heroes who had the guts to start a girls’ camp on a lake in Maine, to run a girls camp for near 50 years.
Might we borrow the campaign and shout “Runoia is the change in camps to get more campers to the top of their game. “? We think so!